About Me

Jennifer Lueck is an Assistant Professor  in the Department of Communication at Texas A&M University.

Jennifer’s research tests message effects and effectiveness by integrating two bodies of literatures: strategic health communication and psychology. In order to motivate audiences to engage in particular health behaviors, her research aims to better understand the target audience of health messages by investigating biased cognitive and affective processes, attention (eye-tracking), and memory of individuals affected by mental illness.

Her short term goal is to understand the effects of message framing on key behavioral outcomes, such as information seeking and intentions to seek help in order to better understand how mental illness affects message processing. Her long-term goal is to contribute to the development effective mental health messages regarding help-seeking and lifestyle changes targeting those who suffer from mental illness.